EXECUTIVE CERTIFICATE IN EVENT MANAGEMENT COURSES (BUSINESS AND PUBLIC EVENTS)
This three-day online training course, offered in conjunction with the Marketing Institute of Singapore, is based on an extensive survey that identified the skills and knowledge required of today’s professional event manager/coordinator/planner. The program includes a discussion of the challenges posed by online and hybrid event delivery, and is delivered by experts in the art and practice of event management who are the authors of key texts in the area (Event Management and Festival and Special Event Management).
Attended to date by over 4000 people in Australia, New Zealand, the UK and Southeast Asia from some of the world’s largest companies, as well as government agencies, NGOs and charities, this short course has been designed with both those new to the field and those with experience in the area in mind.
The number and type of events conducted in Singapore has grown exponentially over the past decade. This growth has resulted from governments seeking to leverage events for economic purposes, along with an expanded recognition of the role events play in areas such as marketing communications, information sharing, organisational learning and community development. As the number of events have grown, so too has the need for trained professionals capable of planning and delivering events of various types including conferences, product launches, exhibitions, sporting events, parades and networking and social events. This program contributes to meeting this need by providing a grounding in the key skills and knowledge required to successfully project manage the full spectrum of events.