Beth is a speaker, coach, and consultant specializing in helping businesses increase revenue with digital marketing and social media. She is the founder of Digital Marketing Club – a marketing training and coaching business and the author of Drive More Business: a five-step guide to digital marketing for auto dealers. Beth is an entrepreneur who created the first social media and digital marketing professional development programs in Australia 10 years ago which she has delivered to hundreds of marketers, non-marketers and business-owners across the country, for the Australian Marketing Institute. Prior to launching her own business, Beth held executive marketing and communications roles in the government, not-for-for profit and private sector. Beth was the executive director of major events for the City of Sydney responsible for the development and delivery of the Sydney New Year’s Eve celebrations, Sydney 2000 Olympic Games, Sydney 2000 Paralympic Games, and Centenary of Federation celebrations. She holds a Master’s degree in Digital Communication and Culture from the University of Sydney and a Cert IV in workplace training. Beth can be contacted at firstname.lastname@example.org and www.bethpowell.com.au.