EVENT MANAGEMENT BOOKS
Event Training Australia is proud to announce the launch of the 6th edition of the text Festival and Special Event Management, 6th edition (2020).
This new edition comes at a pivotal time, as the event industry faces its biggest challenge to date. The COVID-19 pandemic in the short term has shut down the industry, and its long-term impacts are expected to be far-reaching and profound. Many believe that it will hasten existing trends, such as the move to video conferencing and the live streaming of music-based festivals as travel becomes more expensive and borders remain closed. What the event industry will look like on the other side of the pandemic is unclear, as many event organising businesses will not have the financial capacity to bounce back, and government and corporate budgets will be heavily trimmed. In the Australian business events sector alone, 96 per cent of events were either cancelled or postponed in 2020, resulting in an estimated loss of some $37.7 billion. This dramatic pause in live events has, nonetheless, provided a powerful reminder of their economic and social value, and while it might take several years, they will return as restrictions are lifted to once again make their vitally important contribution to our lives and society.
As with previous editions, the authors have networked widely with leading event industry professionals to track and capture the developing knowledge base and best practice in the industry. This process also ranged across allied fields such as project management, marketing, environmental sustainability, tourism, financial management and law. The delivery of event courses by the lead authors in a wide variety of countries including Australia, New Zealand, the UK, China, Singapore and Malaysia has also brought a strong international perspective to the book, and this is further reflected in its variety of contributors, and event profiles and case studies.
Succeed in your marketing course and profession
Unlike traditional textbooks, Festival & Special Event Management Essentials is an aggressively concise, high-quality title that gives students the key content they need to succeed in their course and profession. Content is designed around weekly retrieval practice, a pedagogical strategy that is proven to enhance and boost learning. Students are further supported with engaging questions and illustrative examples that provide focus and added clarity.
Future Skills Guide
As an added benefit, this book concludes with a Future Skills Guide, which provides practical advice from experts across technology, wellbeing, social intelligence, ethics, skills and development, design thinking and the future of work. The Guide will help students build career-relevant skills and knowledge to complement their specialist knowledge in the field of strategy has been comprehensively updated and provides a thorough overview of the theory and procedures associated with the planning and delivery of business and public events.